WORKING AT A CAFE TABLE FOR AN HOUR, SALVADOR DALÍ MANAGED TO DESIGN A LOGO THAT’S SOLD BILLIONS.
Found on Co.Design today, Salvador Dalí, the wacky surrealist known for his Fu Manchu mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups–an enduringly sweet, bright rendition of a daisy.
The Catalan lollipop made its first appearance in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product “GOL,” imagining the candy as a soccer ball and the open mouth a net. It didn’t go over well. So Bernat hired an ad agency that renamed his product “Chupa Chups” (from the Spanish chupar, meaning “to suck”). All that was left was the branding. In 1969, Bernat complained about what he had while having coffee with his artist friend–none other than Salvador Dalí.
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